The NEA provided promotional materials for newspapers that ran its comics, including Mitzi McCoy. The promos featured nice artwork, some marketing text and instructions for where the newspaper would insert its own name into the copy. They were used to herald the addition of a new strip to the paper’s comic section. In the case of the Grand Rapids Press, the comics ran in black and white on Saturdays.

In the case of the Grand Rapids Press, Kreigh got additional promotion, as he fell under the “local boy makes good” news angle. The paper ran a profile of Collins with some interesting pre-1950 biographical information.