Allas Veckotidning (“Everyone’s Weekly”) is a Swedish magazine first published in 1931. Though its title proclaims it to be for everyone, it seems more geared toward women. (A huge thank you to my friend Roger for trading me 15 copies of the magazine for a copy of my book “The Lost Art of Kreigh Collins, The Complete Mitzi McCoy”).
Dating from 1953, Issue No. 15, shown above, had a cover wishing its readers a Happy Easter. Inside, the contents are typical of a weekly: music listings and news, short romantic fiction pieces, movie reviews, crossword puzzles, and more romantic fiction pieces. Plus, it featured several comics interspersed throughout.
All four covers were printed in full color, with interior pages running in either two colors (black plus red), or just black and white. So it figures that only the most prestigious comics would appear on the covers (inside front cover, or occasionally on the back cover).
In the magazine, one consistency in the comics’ style was for the absence of speech balloons, with single captions beneath each panel utilized instead. Comics rotated in and out of the full-color cover positions, with Ricky (“The Friend of the Horses,” unsigned) appearing here. Facing it is Ett Gott Skratt Förlänger Livet (“A good Laugh Prolongs Life”) a typical single-panel gag cartoon that anchored the spot opposite the inside cover. A signed comic is found on page 28, Falcon Stormfägeln, av (“by”) Kreigh Collins.
Kreigh Collins’ comic strip, curiously renamed as the equivalent of “Falcon Storm Birds,” had a slightly modified logo, and reproduced nicely in a two-color scheme. This episode of “Kevin the Bold” (below) originally ran on May 18, 1952, meaning appearances in “Allas Veckotidning” came about 13 months later.
An unusual—and pleasant—aspect of the magazine was the scarcity of ads throughout. A few fractional ads tend to show up toward the back of each issue, where more comics were also found (plus a couple pages of classified ads). Filip & Majken, Ann, (both unsigned) and Fabian (by Emil Brinck) were also part of the magazine’s stable of comics.
I guess the inclusion of my grandfather’s comic is an example of U.S. cultural imperialism, but in my biased opinion it’s more charming than an ad for a “Yankee Junior” boys’ suit.
Issue No. 44 (1955) featured more of the same type of material, but had a more typical celebrity-based cover—say hello to Mr. Fred Astaire.
As a non-Swedish speaker, it’s fun to guess what articles are titled—sometimes it’s not so hard, but watch out for the false cognates! The article below translates to “A Man’s Way.’
Måns (“Moon” possibly signed by Skat Holman) ) and Var Finns Kitty? (“Where is Kitty?” unsigned but subtitled “Our brilliant young girl’s series”) appear in some, but not all issues of Allas Veckotidning. Below is an episode of Falcon Stormfägeln from the chapter “The Mountebank’s Lions” (December 5, 1954), not yet featured on this blog.
With an appreciation for the time period these magazines were published, paging through them is fun, even without understanding the editorial content.
From 1958, we have cover girl Debbie Reynolds and some examples from inside.
A new feature of the magazine is basically a photo-based soap opera comic strip; it ran on two spreads.
Another development in the layout of Allas Veckotidning was the grouping together of comics on some spreads (including what was the March 10, 1957 episode of “Kevin the Bold”).
Often ads are a nuisance, but I can’t resist this one. There’s catchy ad copy (“Read Here How to Play Guitar Next Week”) and great photography. If only speech balloons weren’t banned, that lead photo would show the guy thinking, “Guitars! That’s how I’ll get girls!” This was early 1958—just wait until Beatlemania!
For more information on the career of Kreigh Collins, visit his page on Facebook.